Privacy Policy – Denim Junction

Last updated: 20-DEC-2025

Denim Junction (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information fairly, transparently, and securely. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, create an account, place an order, or interact with us in any other way.

This Policy is intended for customers and visitors located in the United Kingdom and the European Economic Area (EEA). It is written in line with the UK GDPR, the EU GDPR, and applicable data protection laws.

1. Who We Are and How to Contact Us

Controller:
Denim Junction – Brand Name

[email protected]
Email: [email protected]

If you have questions about this Privacy Policy or how we handle your personal information, please get in touch with us using the details above.

2. What Personal Information Do We Collect?

We may collect and process the following categories of personal data:

a) Information You Provide Directly

  • Identity details: name, title, gender (if provided)
  • Contact details: billing and delivery address, email address, phone number
  • Account details: username, password, order history, wishlist
  • Order and payment information: products purchased, transaction details (we do not store full payment card numbers; these are processed securely by our payment providers)
  • Communications: messages sent via contact forms, email, social media, or live chat, customer service notes, product reviews

b) Information Collected Automatically

When you visit our website, we may automatically collect:

  • Device and technical data: IP address, browser type and version, device type, operating system
  • Usage data: pages visited, time spent on pages, click paths, referral source, search queries on our site
  • Cookies and similar technologies data (see Section 9)

c) Information From Third Parties

We may receive information about you from:

  • Payment providers (e.g., confirmation that a payment was successful or declined)
  • Delivery and logistics partners (e.g., delivery status and tracking information)
  • Advertising and analytics partners (e.g., aggregated insights on campaign performance)

3. How We Use Your Personal Information

We use your personal data for the following purposes:

To Process and Deliver Your Orders

  • Managing payments, fees, and charges
  • Arranging shipping with our delivery partners
  • Sending order confirmations and updates

To Manage Your Account and Our Relationship With You

  • Creating and maintaining your customer account
  • Responding to your enquiries, requests, and complaints
  • Notifying you about changes to our terms, services, or policies

To Personalise Your Experience

  • Recommending products based on your browsing and purchase history
  • Remembering your preferences (e.g., currency, size, language)

For Marketing and Promotions (With Your Consent or Where Permitted by Law)

  • Sending email newsletters and promotional offers
  • Showing relevant adverts on our website or through third-party platforms
  • Running competitions, surveys, and giveaways

For Website Performance, Analytics, and Improvements

  • Monitoring and improving our website, products, and services
  • Measuring the effectiveness of marketing campaigns

For Security, Fraud Prevention, and Legal Compliance

  • Protecting our website, systems, and customers from fraud or misuse
  • Complying with legal obligations, tax, and accounting requirements
  • Enforcing our terms and conditions and exercising our legal rights

4. Legal Bases for Processing (UK & EU)

We process your personal data only where we have a legal basis to do so, including:

  • Performance of a contract: to process your orders, manage your account, and deliver products you have purchased.
  • Legitimate interests: to operate and improve our business, prevent fraud, personalise your experience, and conduct analytics, provided your rights and freedoms do not override these interests.
  • Consent: for sending marketing communications by email or SMS (where required) and for certain cookies/online tracking. You can withdraw your consent at any time.
  • Legal obligations: to comply with laws (e.g., tax, accounting, consumer protection, data protection).

5. Who We Share Your Information With

We do not sell your personal data. We may share your information with:

  • Payment providers and fraud-prevention tools
    (e.g., Stripe (all credit/debit cards), PayPal, Apple Pay, Google Pay)
  • Delivery and logistics partners
    (e.g., Royal Mail, DPD, DHL, or other courier services we use to deliver your order)
  • IT, hosting, and platform providers
    (e.g., website hosting, e-commerce platform, email service providers)
  • Analytics and marketing partners
    (e.g., Google Analytics, Meta/Facebook Ads, email marketing platforms – configured in line with data protection laws)
  • Professional advisers and authorities
    (e.g., accountants, auditors, legal advisers, law enforcement, where required by law)

These third parties must process your personal data securely and only in accordance with our instructions or as required by law.

6. International Transfers

Some of our service providers may be located outside the UK and the EEA. Where your personal data is transferred internationally, we will ensure that appropriate safeguards are in place, such as:

  • Adequacy decisions by the UK government or the European Commission; or
  • Standard Contractual Clauses (SCCs) or other approved data transfer mechanisms.

You can contact us for more details about international transfers and the safeguards we use.

7. How Long Do We Keep Your Data?

We keep your personal data only for as long as necessary for the purposes described in this Policy, including:

  • For as long as you have an active account with us
  • For the period required to fulfil your orders and handle any returns, refunds, or complaints
  • For as long as required by law (e.g., tax and accounting rules often require us to keep transaction records for a minimum number of years)

When we no longer need your personal data, we will securely delete or anonymise it.

8. Your Rights (UK & EU Data Protection Law)

Depending on your location and subject to certain conditions, you may have the following rights:

  • Right of access: to obtain a copy of the personal data we hold about you
  • Right to rectification: to correct inaccurate or incomplete data
  • Right to erasure (“right to be forgotten”): to request deletion of your data in certain circumstances
  • Right to restriction of processing: to limit how we use your data in specific cases
  • Right to data portability: to receive your data in a structured, commonly used format and transfer it to another controller
  • Right to object: to object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting prior lawful processing

To exercise any of these rights, please get in touch with us at [email protected]. We may need to verify your identity before responding.

You also have the right to lodge a complaint with your local supervisory authority:

  • In the UK: Information Commissioner’s Office (ICO) – https://www.ico.org.uk
  • In the EU: your national data protection authority (contact details available via the European Data Protection Board)

9. Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Make our site work properly (e.g., cart, login, security)
  • Remember your preferences (e.g., language, currency)
  • Analyse site traffic and performance
  • Deliver and measure the effectiveness of advertising

You can manage your cookie preferences via your browser settings and, where available, through our cookie banner or preference centre. For more details, please see our Cookie Policy (if separate) or a dedicated cookies section on our site.

10. How We Protect Your Information

We take appropriate technical and organisational measures to protect your personal data, including:

  • Secure servers and encryption where appropriate
  • Access controls and authentication
  • Regular security monitoring and updates
  • Limiting access to your data to employees and service providers who need it

No online system is 100% secure, but we work to protect your data and respond promptly to any suspected breach.

11. Children’s Privacy

Our products and services are not directed at children under 16, and we do not knowingly collect personal data from children under 16. If you believe a child has provided us with their personal data, please get in touch with us so we can delete it.

12. Returns & Refunds (Summary)

This section is provided here for your convenience; please also refer to our full Returns Policy on the website.

  • We offer a 14-day return period from the date you receive your order.
  • Items must be unused, unworn, unwashed, in original condition, and with all original tags and packaging intact.
  • Return shipping costs are the responsibility of the customer. We do not provide free return labels unless required by law or explicitly stated in a specific promotion.
  • Once we receive and inspect the returned item(s), we will process your refund to the original payment method within a reasonable time.
  • Original delivery charges may not be refundable except where required by consumer law.

Some items may be exempt from return for hygiene or other reasons (e.g., underwear, swimwear) where applicable and clearly indicated at purchase.

13. Delivery & Shipping (Summary)

This section is provided here for your convenience; please also refer to our full Delivery & Shipping Policy on the website.

  • Orders are typically delivered within 3 to 5 working days.
  • Working days exclude Saturdays, Sundays, and public holidays.
  • Delivery times are estimates and may be affected by factors beyond our control (e.g., courier delays, severe weather, customs checks for EU/EEA destinations, peak trading periods).
  • We will provide tracking information where available so you can follow your order’s progress.

If your order is significantly delayed, lost, or arrives damaged, please contact our customer service team as soon as possible so we can investigate and assist you.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will post the revised version on our website and update the “Last updated” date at the top of this page.

We encourage you to review this Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact:

Denim Junction – Privacy Team
Email: [email protected]